Advertising & Marketing Pop Up Displays Blog
We Print Pop Ups has launched an advertising and marketing specific blog. The company's objective is to share new industry news and information with the We Print Popups customer base, whilst communicating with the online market. The blog is designed to to encourage communication between the specialist printer and it's prospective client base. It is hoped that the company will learn valuable marketing lessons which will benefit the company and it's customers in the long term.
"The web is a fantastic mechanism to propel the business forward and we hope to capture a new target audience seeking practical and interesting marketing and advertising information. This is an excellent strategy for the company to raise it's profile within the online community."
Ben, We Print Pop Ups Founder.
The blog will be updated on a frequent basis to ensure current and relevant advertising information is published. For those that understand the technicality of blogging systems, the blog runs Wordpress with the KeywordLuv plugin installed. The site is designed to spur interest an provoke healthy article commenting.
This is the first stage of the We Print Popups social media advertising strategy. If the advertising campaign and brand awareness strategy runs smoothly the company may look at joining Twitter and other social networking websites. The project wont become “The We Print Pop Ups” show. The primary goal is to report about the industry as a whole, not just about the We Print Pop Ups activity within the marketing industry.
The blog currently contains information collated from various high profile and other relatively unheard of websites. Current article topics include:
- Sex Sells – But Other Advertisements Work Too, offers an incite into viral marketing
- The "Blank" Phenomenon, reports upon the advantages of reaching a larger target audience using social media to propel a business brand
- 5 Pop Up Advertising Ideas You Need To Try, tips to maximise pop up displays
A mix of the We Print Popups product information and reviews can also be found on the blog.
Blog content will be assorted and related to the products on offer to the advertising & marketing industry. It is hoped that many customers will find the content beneficial and some may even encompass the tips and techniques as part of their marketing mix.
Marketeers, exhibition and product promoters, industry professionals and people with a fresh opinion are welcome to join the marketing and advertising conversation online at www.weprintpopups.co.uk/blog/